“July Google Slap”

Over the summer, the Google guys changed their AdWords policies and jacked up many minimum bids to £5 or more from a few pence which put thosands of AdWord-oriented online marketers and companies dependent on adword adverising out of business.

This is a mail that a high profile marketing company in the US says that one of their clients received on being asked about it. It looks as though the move is away from allowing the client to form an ongoing relationship with ongoing communication with the client towards a "relationship free" Internet where relationships (and repeart visits) are controlled by Google.

This is what these guys say . . .

"I've confirmed that the quality review of your site was correct, and that your current landing page quality is very poor. Sites that don't include useful content, products, and/or services for internet users are often difficult to advertise efficiently and effectively.

Based on user feedback, we've found that low quality sites lead to a poor user experience, and unhappy users are less likely to click on AdWords ads. Also, advertisers with quality sites see higher advertising costs when they are forced to compete with ads for poor quality sites. AdWords provides the best results when both users and advertisers have a positive advertising experience.

According to our review, www.[].com is a poor quality page and
will continue to cause higher minimum bid requirements for you, and potentially low return on your investment. Therefore, AdWords may not be the online advertising program for your website or business.

If you have additional questions, please visit our Help Center at
https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at
http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.

We look forward to providing you with the most effective advertising available.

Sincerely,

(Name Removed)
The Google AdWords Team"